Lessons From A Loyalty Leader

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Lessons From A Loyalty Leader

Over the past few years, we’ve seen how brands have been able to survive and thrive against rising costs, supply chain constraints and changing consumer behaviour. Top marketers are focusing on creating omnichannel brand experiences that prevent customers from looking elsewhere. This session was recorded at Emarsys Power To The Marketer Hong Kong 2023.

In this conversation, Sidhanth Gopishetty, Former GM of Marketing at Toys R Us, explores how to create frictionless experiences across channels in a world of disruptions. Understand the importance of diversifying your channel mix and ways to maximise the impact of AI in digital marketing.

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