Knit One, Purl Two: How Hobbii Knitted Data and Content to Gain 300%+ Revenue |
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Watch Now | 20 Minutes |
How Hobbii Knitted Data With Content to Gain 300%+ Revenue
Online yarn superstore Hobbii have spun up a content strategy that marries customer behavior with relevant, real-time content for enviable revenue gains.
In this session, Hobbii’s Head of CRM and Retail Marketing, Marianne Colding Oxholm shares the secrets of the brand’s stellar success, with a focus on how they:
- Increased revenue by 311% in a year through winback and price drop campaigns
- Increased email conversion to sales by 9%
- Use relational data to inform content strategy
- Use gamification to build an engaged in-app audience of 10k+ weekly players
Watch now!
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