Jack Wolfskin’s Journey From Traditional Retailer to Omnichannel Champion

Jack Wolfskin’s Journey From Traditional Retailer to Omnichannel Champion

In this interview from our live event in Berlin, we heard from Mokhtar Benbouazza, VP Marketing & Digital at Jack Wolfskins about Jack Wolfskin’s journey from traditional retailer to omnichannel champion, giving invaluable insights on:  

– How the Jack Wolfskin brand has undergone modernization 

– How the brand transformed from a traditional retail setup into an omnichannel player 

– The cultural shift the company had to go through to drive this omnichannel transformation

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