Investing To Win In A Cut-Back Economy

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Investing To Win In A Cut-Back Economy

In a volatile economic landscape, businesses are being challenged to create cost savings and resource efficiencies to ensure resilience. So what are the essential tools that brands need to continue investing in and how can marketers overcome resource constraints to thrive in a time of scarcity?

In this discussion, recorded from Emarsys Munich PTTM Festival, we’ll find out from Benjamin Messner, Director of E-Commerce at Bogner, and Kerstin Weng, Head of Editorial Content for Vogue Germany, how they’ve dealt with shrinking resources, built smart tech stacks and used data to innovate in times of uncertainty.

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