How Village Roadshow Theme Parks Creates Personalised Customer Experiences

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About This Webinar:

In today’s experience-driven world, delivering personalised interactions is key to delighting guests and building loyalty, particularly in the Entertainment Industry.


Join us as we explore how Village Roadshow Theme Parks harnesses the power of Relational Data or Data Flexibility to create seamless and tailored experiences across every touchpoint, from ticket purchase to in-park engagement. In this webinar, discover how this leading entertainment brand has turned data into actionable insights that drive customer satisfaction and repeat visits.


What you will learn:


    • Data Consolidation at Scale: See how Village Roadshow Theme Parks unifies data from various sources (ticket sales, app usage, and park interactions) to create a 360-degree view of each guest.
    • Advanced Segmentation & Targeting: Learn how the parks use Relational Data or Data Flexibility to segment visitors based on factors like visit frequency, preferences, and family size, delivering targeted offers and communication.
    • Personalised Omnichannel Campaigns: Explore how the brand engages guests across email, SMS, and mobile apps with real-time personalised offers, recommendations, and park updates.
    • Customer Lifecycle Management: Discover how Village Roadshow Theme Parks enhances the guest journey by using Relational Data or Data Flexibility to nurture customer relationships—from first-time visitors to annual passholders.
    • Predictive Analytics for Better Guest Experiences: Find out how predictive models based on Relational Data or Data Flexibility help anticipate guest needs, like suggesting activities and promotions, driving increased satisfaction and loyalty.

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