How Personalization and the Right Marketing Tech Stack is Reviving JOY |
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Available On Demand | 35 Minutes |
About This Webinar
This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business.
How Personalization and the Right Marketing Tech Stack is Reviving JOY
If you could take a failing retail brand, strip it down to its core elements and start all over which areas of the business would you focus on?
This is the question JOY Shop Owner and Head of Sales and Marketing Sofia Valentin and her team asked themselves before taking over the brand.
Her answer? Keep the brand, customers and product. Onboard a marketing and CRM solution that enables true personalization and scales with the business. And marry marketing to merchandizing.
In this session, Sofia shares JOY Shop’s bold vision for the future of the company and the role Emarsys and SAP Upscale Commerce will play in making that dream real.
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