How Char-Broil Lights a Fire Under the Competition with Lifecycle Marketing |
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Available On Demand | 30 Minutes |
About This Webinar
This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business.
How Char-Broil Lights a Fire Under the Competition with Lifecycle Marketing
Get cooking with the world’s most prominent grilling brand, and learn how Char-Broil implemented a post-purchase campaign for sister brand Oklahoma Joe that increased personalization, product education and upsell.
Join Char-Broil’s Marketing Director Leandri McMurphy and Associate Marketing Manager Carly Dubay as they share:
- How Char-Broil tests and optimizes content to find out what appeals to subscribers
- How they sustain customer affinity with cross-sells during long periods of downtime between grill purchases
- Char-Broil’s approach to building loyalty by sharing how-to content featuring subject matter experts, ambassadors and competitive teams
- How they achieved 289% list growth for Oklahoma Joe by using pop-ups, inline forms and sweepstakes
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