How BrandAlley Leveraged Advocacy Data to Supercharge Their Growth |
Watch Now | 30 Minutes |
How BrandAlley Leveraged Advocacy Data to Supercharge Their Growth
The cost of acquisition vs retention is a conversation that’s become particularly relevant in the face of tightening marketing budgets and smaller teams. Savvy marketers are turning increasingly to advocacy data as a way of both lowering acquisition costs through referral programs and a means of identifying and rewarding VIP customers. In this session, Kat Wray, Mention Me Director of Strategic Partnerships, joins Michelle Hurney, BrandAlley Head of Marketing, to discuss:
- How advocacy data and Extended Customer Revenue are changing the way brands view VIP customers
- Setting up specific referral campaigns
- Using advocacy data in paid search and social efforts
Watch now!