How BrandAlley Leveraged Advocacy Data to Supercharge Their Growth

Watch Now | 30 Minutes

How BrandAlley Leveraged Advocacy Data to Supercharge Their Growth

The cost of acquisition vs retention is a conversation that’s become particularly relevant in the face of tightening marketing budgets and smaller teams. Savvy marketers are turning increasingly to advocacy data as a way of both lowering acquisition costs through referral programs and a means of identifying and rewarding VIP customers. In this session, Kat Wray, Mention Me Director of Strategic Partnerships, joins Michelle Hurney, BrandAlley Head of Marketing, to discuss:

  • How advocacy data and Extended Customer Revenue are changing the way brands view VIP customers
  • Setting up specific referral campaigns
  • Using advocacy data in paid search and social efforts

Watch now!

Watch Now

En Additional Context Image Pttm 23 Od 1100x345px