From Traditional Retailer to Omnichannel
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Available On Demand | 50 mins |
Digital Transformation Done Right
Home Depot, the world’s largest home improvement retailer, has shifted to an omnichannel approach in marketing by providing personalized experiences for customers both online and in-store.
Join Carlos Roberto López, Marketing + eCommerce Director at The Home Depot Mexico, as he shares:
- Their ‘three-legged stool’ strategy for creating a personalized experience for every customer
- Ways to increase the likelihood of a purchase by providing options that make it easier for customers to get what they want
- How to separate customer segments and hone in on specific buyers to grow relationships within both B2C and B2B
- Ways they offer exceptional customer experience, both online and in-store
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Meet The Speakers
