From Traditional Retailer to Omnichannel
Trail-Blazer: Home Depot’s Digital
Commerce Journey


Available On Demand | 50 mins

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Digital Transformation Done Right

Home Depot, the world’s largest home improvement retailer, has shifted to an omnichannel approach in marketing by providing personalized experiences for customers both online and in-store.

Join Carlos Roberto López, Marketing + eCommerce Director at The Home Depot Mexico, as he shares:

  • Their ‘three-legged stool’ strategy for creating a personalized experience for every customer
  • Ways to increase the likelihood of a purchase by providing options that make it easier for customers to get what they want
  • How to separate customer segments and hone in on specific buyers to grow relationships within both B2C and B2B
  • Ways they offer exceptional customer experience, both online and in-store

Watch it Now

Meet The Speakers

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