Hashtag You (Ava & May and Faynt): Growth Through Personalized Experiences

How Hashtag You created a repeatable framework to generate loyalty and drive revenue growth through highly personalized experiences

A Masterclass on Rapidly Building & Growing Brands

The direct-to-consumer e-commerce experts at Hashtag You are building a new generation of social media brands by leveraging influencer marketing and constructing a powerful community of brands. 

The group launched their first brand Ava & May in 2018 and recently launched their new brand Faynt. The group has been rapidly growing each brand. 

With a customer base of more than 25% loyalty members, Hashtag You has developed a new business model for the modern customer. 

On April 22nd 2021, 3:00 PM (BST), join Katharina Türbl, CRM Manager, Hashtag You, and Cristelle Delaporte, Head of Product Marketing, Emarsys, as they discuss how Hashag You uses Emarsys to: 

  • Acquire high value leads through Facebook
  • Streamline the product review process by syncing with Shopify and Shopify Flow in real-time 
  • Personalize the website experience for each customer’s lifecycle stage
  • Create unique experiences for loyalty members
  • Develop a multi-brand environment that provides deep insights into each brand and drives cross-brand promotions

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Hastag You Speakers