From Traditional Retailer to Omnichannel Trail-Blazer: Home Depot’s Digital Commerce Journey
Available On Demand | 55 Minutes
About This Webinar
This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business.
From Traditional Retailer to Omnichannel Trail-Blazer
Home Depot, the world’s largest home improvement retailer, has shifted to an omnichannel approach in marketing by providing personalized experiences for customers both online and in-store.
Join Carlos Roberto López, Marketing + eCommerce Director at The Home Depot Mexico, as he shares:
- Their ‘three-legged stool’ strategy for creating a personalized experience for every customer
- Ways to increase the likelihood of a purchase by providing options that make it easier for customers to get what they want
- How to separate customer segments and hone in on specific buyers to grow relationships within both B2C and B2B
- Ways they offer exceptional customer experience, both online and in-store