From Pure Play to Omnichannel Challenger

Watch Now | 20 Minutes

From Pure Play to Omnichannel Challenger

In under a decade, the digital revolution has transformed the way we shop and the beauty industry has been one of the biggest beneficiaries of this.

In this intimate fireside chat, recorded from Emarsys Munich PTTM Festival Event, we’ll hear from Daniel Lang, Head of Marketing & Development at Parfumdreams, about how they’ve grown the business from a modest footprint to a thriving omnichannel leader; how they’ve overcome both global and local challenges; and which tools and partners helped them along the way. An unmissable opportunity to learn about the direct impact of omnichannel marketing on brand performance, awareness, reach and revenue.

Watch now!

Watch Now

20230727 En Additional Context Image Pttm 23 Od 1100x345px V1