Forrester: The Omnichannel Difference

Forrester: The Omnichannel Difference

We’ve all heard the call to be more omnichannel in the way that we win, serve and retain customers, especially as customers become more fluent across channels and devices. But does an omnichannel approach actually contribute to business drivers like revenue growth, loyalty and improved customer experience? And what makes the difference between companies who do omnichannel well compared to those that don’t?

In this webinar, learn from Shar VanBoskirk, VP and Principal Analyst at Forrester, the findings of a commissioned study conducted by Forrester Consulting on behalf of SAP Emarsys. We’ll cover how adopting an omnichannel philosophy and set of strategies will ensure you improve customer loyalty, better margins and revenue growth and provide the inspiration and tools you’ll need to make it happen.

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