How flaconi uses direct mail to optimize their customer first strategy
On Demand | 30 Minutes
About This Webinar
This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business.
Direct Mail and Customer First Strategy
As a leader in beauty e-commerce, flaconi understands the power of customer centricity. The company strives to provide its customers unique experiences across all channels – digital and online.
In this session, we will share flaconi’s take on cross-channel orchestration and personalization, with a special focus on direct mail. flaconi has deeply integrated this channel into its marketing mix and leverages the power of Emarsys to run more relevant, sustainable, and profitable campaigns.