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Extreme Digital: Driving Revenue and Growth Through Omnichannel Transformation
How Extreme Digital Unified Their Online and Offline Experiences To Increase AOV
An Omnichannel Marketing Masterclass…
Extreme Digital is a Hungarian electronics retailer operating 17 physical stores, as well as a website that serves over 100,000 daily visitors. The electronics market in which they operate is incredibly dynamic, and when Covid-19 struck, the velocity of change quickened even more.
Join Szilvia Szarka, Marketing Director at Extreme Digital, and Payal Hindocha, Vertical Product Marketing Manager at SAP Emarsys, as they discuss how Extreme Digital…
Increased Average Order Value by 32% through omnichannel personalization
Combined their online and offline data to create seamless omnichannel customer journeys
Leveraged technology to unlock opportunities for customer and revenue growth
Better aligned marketing to the business’s bottom line by unifying their data sets
“With SAP Emarsys, it’s much easier, because we see the results in a day or two, and we can decide more quickly, and we can analyze the data more quickly. And actually… now that we’re using SAP Emarsys as a secondary analysis system, [we] are putting the data next to our sales data, so we now see the correlation in parallel, like in daily business. So it’s very helpful for making quick decisions, and also a very quick improvement, even in a campaign or during a campaign.”
