Cross-Border Marketing: Gain Higher Sales Conversion and Enhance Customer Experience with Hyper-Personalisation |
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Watch Now | 1 Hour 10 Minutes |
Cross-Border Marketing
Cross-border eCommerce has emerged as a crucial growth opportunity for many businesses in 2023. However, developing a global marketing strategy that resonates with overseas customers is no easy feat. In this video, you’ll discover how Lovely Wholesale, a Chinese online fast fashion brand, successfully established its global presence through customer-centric marketing strategies, and how they gain higher sales conversion with hyper-personalisation.
Join Jane Gou, CMO of Lovely Wholesale, to uncover what it takes to develop a winning global marketing strategy. Key takeaways:
- The way of establishing consistent customer communication that convey products’ values
- The marketing and content tactics that cater to customers in different life cycle stages.
- How to leverage first-party data to engage existing customers and drive re-purchases.
Please note that this OD Video is in Mandarin.
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