10 Key Learnings from Retail & E-Commerce Customers in Asia (Part 2 of 2)

COVID-19 Customer Engagement Strategies

What’s Inside

Watch Carole Martin, Head of Strategy and Production APAC, and Ben Norton, VP of Strategic Adoption, in the second webinar of our two-part series, as they discuss:

  • How to focus on quickly building successful funnel tactics in a rapidly changing environment.
  • The most effective tactics for sports & outdoor, fashion & apparel, and beauty & cosmetics.
  • Key takeaways to improve customer engagement through powerful funnel tactics and smart automation
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Mitigate the Commercial Impact of COVID-19 Today

The pandemic has forced marketers to really think about what they send customers at a specific moment, and whether they’re offering value during a time like nothing the world has ever seen.  

However, by using the tactics and strategies discussed in the webinar, your brand can engage your audience in deeper and more meaningful ways. 


Carole Martin, Head of Strategy & Production APAC, Emarsys

Ben Norton, VP of Strategic Adoption, Emarsys

Moderated by Adam Freeman, Team Leader Marketing Channel Execution, Emarsys

“We need to focus on increased relevance… It’s important more than ever today. It is something that we’ve been telling our clients for a long time. Shift away from batch-and-blast. Focus on lifecycle, segment, personalize.”

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Carole Martin
Head of Strategy & Production APAC, Emarsys