Connected Data: How Forward-Thinking Fashion and Beauty Retailers Are Turning Data Into Dollars
Watch Now | 35 Minutes
Is your data disparate, your segmentation scattered and your marketing execution mostly manual?
This was the reality for luxury beauty brand Beauty Pie and sustainable fashion retailer Reformation back in 2019.
Since then, they’ve undergone an epic journey to consolidate their data, enrich it with AI and predictive analytics and activate it across multiple channels in seriously smart ways.
Chloe Pepper, Senior Email & CRM Manager at Beauty Pie, and Jordan Wallace, Reformation’s Senior Retention Manager will explain how they:
- Unified data to unlock complex segmentation and 1:1 personalization
- Built effective, data-driven replenishment campaigns
- Seamlessly connected virtual consultations with automation flows
- Used waitlist as a tool to measure demand signal
- Delivered personalized product recommendations based on gift card balances