As the cookies crumble:
Watch On Demand | 1 Hour
How Samsonite is focusing on the future of consumer engagement
A huge challenge for marketers is being able to keep up with the constantly changing rules and regulations related to data privacy and Third Party cookies. It’s harder to keep up with than all of the characters on Game of Thrones. As the death of the cookie looms, it’s becoming critical that brands collect Zero Party data. Samsonite is getting ahead of the curve by taking a strategic approach to creating a better consumer experience with technology partners Jebbit and SAP® Emarsys®.
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the frequent traveler.
In this webinar you will get to hear how Samsonite is:
- Increasing consumer retention rates
- Providing a personalized experience to customers
- Put their team in a position to thrive in a cookieless world