Data-Driven Art of Building Sophisticated Customer Journeys

Available On Demand | 15 Minutes

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About This Webinar

This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business. Data-Driven Art of Building Sophisticated Customer Journeys

Lockdown, and the subsequent increase in online buying, has created a positive problem for countless retailers: they have a vast pool of customer data they know they could be making better use of. 

If you’re up against this challenge, this session with AO’s Email Marketing Manager, Liam Lloyd, will help you get your head around what best-in-class looks like when it comes to:  

  • Retaining and driving engagement and repeat purchase with net new customers 
  • How smart customer segmentation coupled with robust AI and automation is enhancing AO’s customer journey 
  • How brands can use everything from maintenance programs to finance preference data to create more engaging, story-led content 
  • The role 1st party data plays in every step of AO’s carefully constructed the customer journey, from browsing and buying to delivery and post-purchase 

Watch Now!

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