Bijan Bedroud is a seasoned marketing executive, and has seen, first hand, the “empty software” epidemic. But, as he describes in this week’s bonus episode, it’s all of our duty to fight back. A marketers’ job is increasingly hard; consumer expectations are steadily rising, as are expectations from the corporate side of things. Software should work for you — with case studies, use cases, and tactics built within the bedrocks of the platform — and make things easier.
“I’m very excited about our [Emarsys’] new vision and strategy. We’re going to expand into new verticals — travel, airlines, hotels, subscriptions, publishing, gaming, and more. This will give us a wider diversity of what we can address within the market.”
“I’m very excited about @Emarsys’ new vision & strategy – expanding into new verticals & diversifying more widely.” – @bijanbedroud CLICK TO TWEET
A solution should align with the business priorities of the organizations it’s meant to help. Bijan describes how Emarsys addresses this revolutionary idea… at Revolution!
Show details and highlights
► (2:18) Emarsys’ new platform — and how it revolutionizes the role of marketers
► (4:06) Empty software — and how relieving this issue makes marketing easier
► (6:01) Moving back to “Marketing 101” and starting with goals
► (7:11) Emarsys’ (new) loyalty program
► (7:47) Bijan on the future: mobile marketing
► (9:26) Rapid Fire!
https://emarsys.wistia.com/medias/zcjjtiopn9
“.@Emarsys has spent the last 2 yrs building a product to revolutionize #marketing, & what we’re trying to do has not been done before” says @bijanbedroud CLICK TO TWEET
Other information
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Resources and links discussed
Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
Connect on Twitter, @bijanbedroud and on LinkedIn
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This article features content from Revolution 2018. Join us for in London March 2020 for our next event. Interested in learning more? Click here.
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