How Emarsys is Revolutionizing the Marketing Industry: Bijan Bedroud [Podcast]

Bijan Bedroud is a seasoned marketing executive, and has seen, first hand, the “empty software” epidemic. But, as he describes in this week’s bonus episode, it’s all of our duty to fight back. A marketers’ job is increasingly hard; consumer expectations are steadily rising, as are expectations from the corporate side of things. Software should work for you — with case studies, use cases, and tactics built within the bedrocks of the platform — and make things easier.

“I’m very excited about our [Emarsys’] new vision and strategy. We’re going to expand into new verticals — travel, airlines, hotels, subscriptions, publishing, gaming, and more. This will give us a wider diversity of what we can address within the market.”

“I’m very excited about @Emarsys’ new vision & strategy – expanding into new verticals & diversifying more widely.” – @bijanbedroud CLICK TO TWEET

A solution should align with the business priorities of the organizations it’s meant to help. Bijan describes how Emarsys addresses this revolutionary idea… at Revolution!

Show details and highlights

► (2:18) Emarsys’ new platform — and how it revolutionizes the role of marketers

► (4:06) Empty software — and how relieving this issue makes marketing easier

► (6:01) Moving back to “Marketing 101” and starting with goals

► (7:11) Emarsys’ (new) loyalty program

► (7:47) Bijan on the future: mobile marketing

► (9:26) Rapid Fire!
https://emarsys.wistia.com/medias/zcjjtiopn9

“We’ve spent the last two years in R&D building the product to revolutionize the role of the marketer and the marketing industry. What we’re trying to do has not been done before. I’m very excited about our [Emarsys’] new vision and strategy. We’re going to expand into new verticals — travel, airlines, hotels, subscriptions, publishing, gaming, and more. This will give us a wider diversity of what we can address within the market. The software does the hard work so marketers can focus on creativity.”

Bijan Bedroud

Chief Revenue Officer, Emarsys

@bijanbedroud

“.@Emarsys has spent the last 2 yrs building a product to revolutionize #marketing, & what we’re trying to do has not been done before” says @bijanbedroud CLICK TO TWEET

Other information

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Resources and links discussed

Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins

Connect on Twitter, @bijanbedroud and on LinkedIn

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This article features content from Revolution 2018. Join us for in London March 2020 for our next event. Interested in learning more? Click here.

On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace.

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