The Global Consumer Products Engagement Report | UAE Edition
About the Report
Consumer products (CP) brands are operating in a high‑pressure environment: costs are up, supply chains are stretched, and loyalty seems harder than ever to sustain. Their customers want real connections with brands, and they expect more in exchange for their loyalty. Brands truly are entering The Engagement Era.
We teamed up with Deloitte to survey 2,000 general consumer respondents across the United Arab Emirates as well as 100 senior marketers at enterprise-level businesses in the UAE. Our extensive research showcases how both consumers and brands are adapting to shifting paradigms and embracing engagement channels beyond traditional marketing and retail media.
Key Findings (UAE Edition)
We’ve identified trends in consumer behavior, marketing strategies, investment in engagement, and more. Here’s a small sample of what you’ll find in the report:
- 72% of all consumer product marketers say it’s becoming harder to engage meaningfully with customers.
- Only 35% of all CP marketers feel they can effectively personalize their marketing content and campaigns.
- 93% of both Gen Zers and Gen Xers say they’ve made spending cutbacks.
- 67% of consumers have switched to own-label (store-owned) alternatives because they are more affordable.
- 65% of CP marketers believe they will need to significantly transform their organization’s customer engagement approach in 2025.
Download your copy now and get the insights you need to thrive in the Engagement Era.
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