With our latest Q3 release, SAP Emarsys is helping you accelerate growth, elevate personalization, and drive measurable engagement across every channel. From AI-powered innovations to expanded integrations, these updates are designed to give marketers more speed, flexibility, and impact.
Omnichannel Excellence That Scales
Digital Ads: Microsoft Ads
Microsoft Ads integration is now available to all customers. You can utilize SAP Emarsys contact and behavioral data to build targeted audiences and expand your reach across the Microsoft Search Network, including Bing and Yahoo.
Bounce Mail Management Enhancements
We’ve modernized Email Bounce Management with a scalable cloud infrastructure and an updated user interface. The new functionality allows you to reactivate invalid soft-bounced contacts—individually or in bulk —giving you more control over your email lists and helping protect sender reputation.
New Segment Editor
Our improved Segment Editor makes creating and managing even the most complex segments easier. With modernized UI and greater transparency, you’ll save time while retaining all the flexibility you expect from SAP Emarsys. Try it out when working with your contact, email or mobile behavior, geolocation, or Smart Insights segments.
Mobile Wallet in Interactions (Pilot)
Mobile Wallet passes can now be updated and triggered in real-time through Interactions. For example, a recent purchase could trigger a loyalty tier upgrade notification, delivering a message with exclusive benefits directly to your customer’s lock screen.
“With Mobile Wallet, I can send notifications to many customers; it’s essentially a new channel we can use. It’s very beneficial, especially for our loyalty program.”
Conversational Channel: LINE (Pilot)
We’re excited to introduce LINE as our second Conversational Channel, delivered through our partner Sinch. You can now engage more customers through this popular channel, especially in the Asia-Pacific region, with personalized text and card messages. Plus capture feedback in real time and tailor responses through automated journeys.
Campaign-level reporting for LINE is also fully integrated into Campaign Analytics for complete visibility into engagement.
Curious to learn more? If you want to join one of the active pilots or early adopter programs, please contact your Customer Success Manager.
AI-Driven Intelligence for Smarter Marketing
AI-assisted Product Finder
Now generally available, our AI-assisted Product Finder ensures your campaigns can always include the most relevant and up-to-date product details. Quickly search your catalog with natural language queries like “top selling women’s shoes under $100,” get accurate results, then simply point-and click to insert items. The latest enhancements include automatic product updates, SAP Emarsys Scripting Language (ESL) support, localization for product catalogs, and dynamic pricing—all designed to support consistency and relevance at scale.
AI-assisted Campaign Translator (Pilot)
Translate campaigns with ease directly inside the visual content editor. Using SAP’s AI translation service based on OpenAI, or your own preferred vendors like DeepL and Smartling, you can convert campaign content into multiple languages while preserving personalization and dynamic elements.
AI-assisted Segment Description Generator
Exclusive to the New Segment Editor, this AI tool automatically transforms complex segment definitions into human-readable descriptions. Marketers gain insight into segment definitions faster, saving valuable time and reducing complexity.
“With SAP Emarsys, we’ve been able to simplify complex journeys and stay connected to our customers at key moments. The platform allows us to respond quickly, personalize at scale, and make every campaign more effective.”
Extensible and Composable for Any Strategy
Account Engagement: Extensibility for Segmentation
B2B marketers can now enrich Account Engagement by incorporating custom API data directly into the Account Factsheet and Account–based Segmentation. With these enhancements, you can add fields such as employee size, revenue bands, region, or technology stack, and use them to refine targeting. For example, you might segment accounts with 100-999 employees in the manufacturing industry and prioritize those located in North America. Combining these customer attributes with existing engagement and behavioral data allows you to build more precise segments that align with sales priorities and deliver campaigns with greater relevance and impact.
Product Catalog API (Pilot)
We’ve expanded the Product Catalog API to support Predict and Smart Insight customers. With faster, incremental updates, brands with large or frequently changing catalogs can ensure marketing campaigns always use the latest product data, which is especially important during peak buying seasons.
Engagement Events: Interactions Entry Node (Pilot)
Engagement Events now include a dedicated entry node within Interactions, making initiating customer journeys directly from real-time event data easier—without relying on custom pub/sub configurations. This enhancement gives marketers more flexibility to act on specific triggers, such as a loyalty tier upgrade, a subscription renewal, or a contract milestone. For example, when a buyer moves from Silver to Gold status, the entry node can immediately launch a tailored journey that delivers an exclusive discount, adds the customer to a VIP nurture track, and updates their profile across connected systems. The new entry node works seamlessly with decision and wait nodes, allowing you to branch experiences and personalize follow-ups based on engagement. By centralizing event management in Interactions, you gain faster setup, reduced technical overhead, and a more transparent way to automate campaigns driven by meaningful customer actions.
Built for Enterprise
User Management via Identity Provider
We’ve streamlined the SAP Emarsys login with automatic Single Sign-On detection. Accounts configured with SSO will seamlessly route to your identity provider, while others will continue to access the platform using the traditional SAP Emarsys username and password.
Ready to Put These Enhancements to Work?
Your SAP Emarsys tools are enterprise-grade, omnichannel-ready, and designed to deliver measurable outcomes. Contact your Customer Success Manager today to explore pilots, join early adopter programs, or start using these new capabilities right away.
About the author
With a PhD in Business Information Systems, Stefan has 18 years of experience in the software industry – 10 of which have been focused on advertising and marketing technology. With prior experience as Head of Product for SAP Marketing Cloud, Stefan joined SAP Emarsys as CPO in 2021, where he shape technology solutions that drive business outcomes. Stefan lives with his family in Heidelberg, Germany.
