Personalized Experiences with AI Marketing Automation
DMEXCO’s motto, “Be Bold. Move Forward,” embodies innovation, opportunity, and forward-thinking. With SAP Emarsys, businesses can harness the power of AI marketing to deliver personalized experiences and achieve meaningful growth.
Build, launch and scale omnichannel engagements with our AI marketing capabilities
Enhance customer experience by building personalized journeys through a combination of automation and AI to drive conversion and lifetime value.
Improve engagement by targeting based on predictive segmentation and analytics
Increase conversions, and AOV with AI-powered product recommendations
Accelerate time to launch with pre-built, intelligent marketing automations
Improve marketing productivity and scale campaign creation with AI-assisted content generation
Your personal consultation at DMEXCO 2025
Get a better understanding of what we do through a personal conversation with our team. Together, we'll analyze your current challenges and show you how you can make specific use of our tool to achieve your goals
AI in Retail Global Report: Advancing in the Engagement Era
For this global research, now in its third year, SAP Emarsys surveyed 10,000 general respondents and 1,250 marketers. Discover their attitudes toward AI and how they’re using it in this Engagement Era, where marketers are teaming up with IT, sales, service, and other partners across the business to differentiate their brand through highly personalized customer engagement.
In this report, we dive into what’s changing in marketing, how shoppers are getting savvy with AI, and what they really think about it. We’ve also thrown in some juicy year-over-year comparisons from 2024, plus regional breakdowns that show where things are heating up.
Here are just a few gems we uncovered:
- 92% of marketers now use AI – and 64% are doubling down to boost engagement.
- 55% of consumers shop in-store, 54% via online marketplaces – it’s a hybrid world.
- Only 29% of consumers feel brands offer fair value for their data.