
Meet us @ DMEXCO 2025
17 - 18 September 2025
Cologne Messe
Hall 6, Stand E-39
About DMEXCO - Three reasons to meet us
On 17-18 September, the digital marketing and tech industry will once again gather in Cologne for DMEXCO, Europe's leading industry event. True to this year's motto, ‘Be Bold. Move Forward.’, visitors can look forward to exciting presentations by international speakers, exhibitions from top brands and hands-on masterclasses.

Customer Engagement 2.0
Visit us in Hall 6, Stand E-39, and discover how our customer engagement platform will revolutionize your customer loyalty – through personalized, automated, real-time solutions.
Secure your appointment now and have a one-to-one conversation with our team of experts about how you can take your marketing to the next level. Places are limited – we look forward to seeing you!

From Loyalty Programmes To Community Building: How To Maintain Customer Relationships
17.09.2025 | 5:50pm | Commerce Stage | Hall 7
Rising acquisition costs and declining loyalty are creating new challenges for brands. In this panel discussion, industry experts like Anna Tucker-Leibetseder, Client Success Director MEE at SAP Emarsys will share how companies can build genuine customer loyalty through loyalty programs, AI, and cross-channel strategies.
It’s not just about technology – storytelling, community-building, and sustainable business models like resale or sharing also play a key role. Discover how brands can foster real connection without overstepping boundaries – and why loyalty is the key to long-term success.

About SAP Emarsys
SAP Emarsys is a scalable customer engagement platform that helps companies create personalized omnichannel experiences in real time. Using smart solutions to integrate data from retail, sales, service and marketing, whilst XY enables targeted communication – in the right place and at the right time.
Discover first-hand how SAP Emarsys enables marketers to deliver personalized, AI-powered interactions across channels, helping them to achieve better business results.