SAP Is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines
For a sixth consecutive time, we’re recognized in the Leaders Quadrant.
How We Lead in Personalization
SAP Emarsys enables you to create highly personalized omnichannel experiences that drive growth and revenue.
- AI-powered engagement and accelerated time to value: AI is baked into the SAP Emarsys platform. We empower you with AI-driven predictive segmentation for more targeted messaging, and our Gen AI capabilities make it easy to create more engaging content, faster.
- Data-driven personalization that scales: With SAP Emarsys, you can action data from any source, activating contextual and operational data to personalize and automate campaigns, at scale. Plus, you can leverage native SAP integrations and pre-built connectors to third parties, increasing the value of your investment.
- Industry-tailored solutions: As an SAP company, we bring a wide breadth of expertise to personalized omnichannel engagement. We’re purpose-built to accelerate marketing growth in retail, consumer products, sports and entertainment, travel and hospitality, utilities, and more.
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Get More from Your Omnichannel Personalization
To satisfy today’s customers, simply personalizing your message won’t cut it — you need to provide seamless, consistent experiences across all channels.
Our omnichannel customer engagement platform engages customers with AI-driven, personalized content they need, right when they need it most, no matter where they are.
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About Gartner Research
Gartner, Magic Quadrant for Personalization Engines, by Penny Gillespie, Alex De Fursac Gash, Mike Froggatt, Jessica Dervyn, Jason Daigler, 4 February 2025
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