Our Customer Engagement Platform
Take a deep dive into our platform capabilities
See first-hand how SAP Emarsys helps marketers deliver AI-powered personalized engagements across channels that deliver business outcomes.
The customer engagement platform that gives more power to leading brands and marketers
From unifying sales, product, and transactional data to enabling AI-powered personalization and orchestrating sophisticated cross-channel campaigns — find out why tens of thousands of marketers from the world’s most innovative brands have chosen SAP Emarsys to drive revenue and accelerate business outcomes.
AI Marketing
Use advanced calculations, predictive algorithms and generative AI models to anticipate, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI, turn insights into action, and deliver what customers want, when they want it.
Customer Data
Connect customer, sales, and product data to business intelligence to increase IT efficiencies, power personalization, and accelerate campaign execution.
Marketing Automation
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys, at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Learn about our omnichannel marketing capabilities
Explore our customer engagement platform
Drive revenue by integrating email into omnichannel campaigns.
Web
Personalize your website using real-time or historical data.
Digital ads
Target dynamic segments with personalized ads across channels.
SMS
Launch SMS campaigns that respond to real-time customer behavior.
Mobile Wallet
Engage mobile customers anywhere with 1:1 online-to-offline experiences
Mobile app
Increase mobile revenue through in-app engagement
Conversational messaging
Engage in dynamic conversations that nurture customer loyalty.
Direct mail
Combine transactional and behavioral data with direct mail
In-store
Activate omnichannel data to deliver real-time personalization in-store.
Contact center
Personalize customer service by connecting contact centres to engagement data.
Explore SAP Emarsys features, use cases + more
Customer Loyalty
Actively engage customers and keep them coming back with personalized loyalty programs and experiences.
Strategies and Tactics
Focus your marketing strategies and execute rapidly with pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy out-of-the-box.
Reporting and Analytics
Use purpose-built dashboards and reports, enhanced by AI, to measure and predict campaign performance and customer outcomes. Optimize engagement based on cross-channel insights without needing a dedicated analytics team.
Technology Integrations
Accelerate your business outcomes with our broad ecosystem of world-class, certified partner extensions.