SAP Emarsys at
CGF Global Summit 2025
June 9-13
RAI Amsterdam Convention Centre
Find us at SAP Booth 2
3 Reasons to Meet Us at Consumer Goods Forum Global Summit
Consumer Goods Forum Global Summit is where an entire industry gets inspiration from the biggest names in Consumer Goods. It’s your chance to experience breakthrough technology firsthand, forge partnerships that help you stand out from the competition, and make a plan for action that sets you up for success.
Optimize Your First-party Data Strategy
See How AI Can Power Personalization
Get Insights from Consumer Products Experts
What Is SAP Emarsys?
SAP Emarsys, the leading AI-driven omnichannel customer engagement platform, empowers marketers to launch personalized campaigns for reliable and profitable outcomes. It facilitates quick data onboarding, real-time personalization, and scalable AI, enhancing ROI and fostering customer loyalty while anticipating market demands.
Exceed diverse consumer expectations to grow sustainably and profitably
SAP helps you revolutionize internal processes and maximize speed and scalability.
Catch SAP Emarsys on stage
Sweetening Engagement at Scale: How Ferrara’s D2C Pivot Signals the Future of FMCG Growth
As consumer expectations for personalization and convenience reshape the FMCG landscape, the traditional retail playbook is no longer enough.
In this session, discover how Ferrara – home to beloved brands like Jelly Belly and Nerds and sister brand to Ferrero in Europe – accelerated digital transformation through a direct-to-consumer (D2C) strategy that strengthened brand equity, increased customer lifetime value, and unlocked agile go-to-market capabilities.
We’ll unpack the strategic decisions behind Ferrara’s shift, supported by key data from the 2025 Emarsys Consumer Products Engagement Report. FMCG leaders will walk away with a clear understanding of how digital engagement can fuel sustainable growth, create defensible differentiation, and future-proof their brand in an increasingly competitive environment.
The Global Consumer Products Engagement Report
We teamed up with Deloitte to survey 14,000 general respondents and 750 senior decision makers within marketing teams at enterprise-level businesses. Our extensive research showcases how both consumers and brands are adapting to shifting paradigms and embracing engagement channels beyond traditional marketing and retail media.
SAP Emarsys Can Help Brands
Connect across the entire experience
Unify your product, sales, and customer data to personalise content and deliver contextual engagements on any channel
Acquire new consumers and grow first-party data
Build and grow a database of engaged, high-value consumers to reduce reliance on Retail Media spend
Scale your business with a composable platform
Deliver omnichannel campaigns with ease and build meaningful relationships at scale with AI-driven 1:1 personalization