Emarsys’ Countdown to Black Friday 2020
Covid-19 continues to have a dramatic and tangible impact on consumer shopping behavior. And Black Friday 2020 promises to be unlike any other we’ve experienced with success or failure for retailers relying almost completely on their Black Friday digital strategy.
With so many new customers shopping online in 2020, ecommerce provides the perfect opportunity to gather and analyze customer data. Retailers can then retarget customers with personalized offers; turning potential one-off customers into loyal and profitable ones.
However, the planning needs to start now. Retailers must ensure they have their website, apps, and backend digital infrastructure up to scratch, first so there are no glitches on the day, and second so they can capitalize on the opportunity to gather a rich set of customer data. Because Black Friday is only the beginning and successful retailers will rely on this data to drive real business outcomes with personalized targeting over Cyber Monday, Cyber Week and Christmas.
Bookmark this page for regular industry updates, Black Friday tips and tricks, blogs and success stories to help make the most of the unique opportunity for retailers around Black Friday this year.
And if you missed the Emarsys Digital Festival: Retail Renaissance this September, it's not too late to catch up on all the sessions you need to watch to have a successful digital Black Friday.
In the news
- Black Friday will be quite different in the UK this year
- Most Consumers Will Not Shop In Stores This Black Friday
- Shoppers to shun the high street on Black Friday study suggests
- 100 days until Black Friday: consumers to shun the high street in favour of online, survey reveals
- GUEST COMMENT 100 days until Black Friday: how retailers can prepare