Mastering
Black Friday

The countdown to Black Friday has started

Is your marketing team prepared?

Here you’ll find everything you need to build a Black Friday strategy that ensures your brand can cut through the noise, stand far above the competition, and drive customer growth & revenue this holiday season.

Strategy

Inspiration

Resources

From the Field

Strategy

Power Up Your Black Friday

The holiday shopping season is critical for retail and e-commerce. In this ebook, you’ll find 10 omnichannel marketing strategies to help you increase customer growth and revenue before, during, and after Black Friday.

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Inspiration

Mastering Black Friday: Experts Dish On Critical Holiday Engagement Strategies

We get it — planning for Black Friday can be overwhelming. But if you aren’t sure where to start, check out this episode from our Inspiration Explorer series focused on holiday readiness. You’ll get tips on seasonal discounting, intelligent segmentation, and building seamless omnichannel experiences.

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See how we take omnichannel marketing to the next level

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Resources

Take advantage of these valuable Black Friday resources to improve your strategy. You’ll learn the keys to success of past Black Fridays, what has changed, and what can be expected for this upcoming season.

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How to Retain More First-Time Buyers with the Data You Collected over the Holidays

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8 Abandoned Cart Email Best Practices for This Holiday Season (and Beyond)

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From the Field

The final step: Going from theory to real-world application. Hear how leading brands have taken action and applied their Black Friday strategy to grow & retain more customers, and positively impact their business’s bottom line.

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