SAP Emarsys recognized again in the 2021 Gartner® Magic Quadrant™ for Personalization Engines

For the third year in a row, Emarsys is recognized in the Leaders quadrant.

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“Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, minimizing friction and building confidence in brand interactions.”

– Gartner

Emarsys recognition:

  • SAP Emarsys is positioned in the Leaders quadrant for the third year. 
  • SAP Emarsys also recognized in the 2021 Critical Capabilities report. 
  • SAP Emarsys recognized in Magic Quadrant report for ability to execute and completeness of vision.

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Discover why Emarsys is recognized as a Leader in this report.

“66% of consumers remain loyal and frequently purchase from a brand
due to personalized frequent and relevant communications.”

– Emarsys Loyalty Index 2021


More Personalization Power to Marketers

SAP Emarsys delivers advanced personalization in a marketer-friendly UI, without IT dependencies, and across more channels and devices like web push and mobile app. 

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“Personalization is one of the key pillars of our brand. We aim to provide all of our customers with a tailored service. ‘Tailored’ is one of our buzzwords that we use every day… how a customer may buy through our stores, online, over the phone with one of our concierge team members, plus how they pay …and also, how do they want that product delivered?”

Sebastiano Elia
Sebastiano Elia
Head of CRM & Customer Insight

1:1 Targeting and Dynamic Content Personalization

In partnership with a fellow Magic Quadrant Leader Dynamic Yield, we believe SAP Emarsys improves relevance of dynamic content and product recommendations, sending the best content to the right audiences across the customer journey. 

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”40% of people will spend more than planned when the consumer
experience is personalized.”

– Google/BCG, U.S., Business Impact of Personalization in Retail study, 2019


The Personalized Marketing Renaissance

There are more ways to personalize a single email today than there were communication channels 15 years ago.

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Real Results Adopting Personalized Marketing

Top brands have generated impressive results after adopting a true 1:1, real-time personalization strategy. 

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About Gartner Research

Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021  

Gartner, Critical Capabilities for Personalization Engines, Jason McNellis, Jennifer Polk, Claire Tassin, 19 July 2021  

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Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates. 

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