New York
September 17 | 1pm
In association with 
Intelligent Marketing in Motion
From the high-energy streets of Manhattan to the trendsetting storefronts of SoHo, New York is a global epicenter of creativity, commerce, and cultural influence. It’s a city that never stands still—just like the world of marketing.
As new technologies reshape consumer expectations and teams navigate shifting business demands, marketers are under pressure to move smarter and faster than ever before. How can brands keep pace—driving growth, building loyalty, and creating standout experiences across every channel?
The SAP Emarsys Festival 2025 will explore how leading brands are putting intelligent marketing into motion amidst industry complexities, team dynamics and data regulations.
Featuring a stellar line-up of speakers from retail, consumer goods, lifestyle, entertainment and more, we’ll spotlight the bold moves and smart strategies driving real results. From AI-powered personalization to cross-functional collaboration, you’ll discover how today’s leaders are putting marketing in motion—elevating creativity, evolving omnichannel engagement, and accelerating customer experience.
Join the experience atThe InterContinental New York Time Square
Join us at the luxurious modern InterContinental New York Time Square in NYC. The bustling urban location with sweeping views of New York City’s skyline transports you to an oasis above the constant action.
Registration has now closed
Accelerate Customer Experience
See how brands infuse AI and drive customer engagement by becoming the change agents to inspire IT, Commerce, Sales & Service & accelerate technology, people and processes.
Evolve Omnichannel Engagement
Discover how every step in an omnichannel transformation is important for breaking down silos, connecting data, and leveraging AI to exceed customer expectations and drive experience innovation.
CMO to CMO Networking
Like-minded senior marketers will connect in the city heart of New York with access to industry experts well-versed in creating experiences that foster customers for generations
Agenda
September 17 2025
1PM EDT
Welcome from Emarsys
Customer-First Future - Connecting the Data, Experience and Growth
For brands, growth isn’t just about expanding—it’s about evolving. As direct-to-consumer channels gain momentum, the challenge lies in scaling without disrupting critical retail partnerships. How can brands navigate complex business models while driving revenue, strengthening customer loyalty, and ensuring both channels thrive? In this session, we’ll explore strategies for seamless coexistence, from optimizing omnichannel experiences to leveraging data for smarter retention. Join us for a deep dive into the art of sustainable growth—where DTC and retail don’t just compete, but complement.
Redefining Growth — Adapting Business Models for Scale
In today’s hyper-competitive landscape, brands must navigate constant change—scaling direct-to-consumer, expanding into new revenue streams, and rethinking customer engagement. But growth isn’t one-size-fits-all. Some are scaling DTC, others are embracing retail and partner models, all while unlocking new engagement strategies to stay ahead. In this session, leaders from diverse industries share how they’re adapting, innovating across channels, and transforming their business models into a lasting competitive advantage.
Breaking the AI Barrier - Unlocking Data for Smarter CX
AI promises smarter, faster, and more personalized customer experiences, but fragmented data is holding businesses back. Disconnected systems, inconsistent quality, and regulatory complexity make it difficult to unlock AI’s full potential. Meanwhile, the rapid expansion of CX technology has introduced new channels and touchpoints, increasing both opportunity and complexity. In this session, we’ll explore the key challenges of becoming AI-ready and how to break down silos, ensure compliance, and connect insights to real business outcomes.
Predictive, Personalized, Powerful: Driving Engagement with AI
With solid data foundations in place, marketers can unlock AI’s true potential: creating customer experiences that drive loyalty and growth. This session highlights how AI enables predictive engagement, intelligent content, and agile journey orchestration—helping marketing teams anticipate needs, personalize at scale, and foster emotional connections. Learn how SAP equips marketers to move quickly and build lasting customer relationships.
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