New York

September 17 | 1pm

In association with CDM Media logo

Sapemarsys Festival25 Hero Image New York

Intelligent Marketing in Motion

From the high-energy streets of Manhattan to the trendsetting storefronts of SoHo, New York is a global epicenter of creativity, commerce, and cultural influence. It’s a city that never stands still—just like the world of marketing.

As new technologies reshape consumer expectations and teams navigate shifting business demands, marketers are under pressure to move smarter and faster than ever before. How can brands keep pace—driving growth, building loyalty, and creating standout experiences across every channel?

The SAP Emarsys Festival 2025 will explore how leading brands are putting intelligent marketing into motion amidst industry complexities, team dynamics and data regulations.

Featuring a stellar line-up of speakers from retail, consumer goods, lifestyle, entertainment and more, we’ll spotlight the bold moves and smart strategies driving real results. From AI-powered personalization to cross-functional collaboration, you’ll discover how today’s leaders are putting marketing in motion—elevating creativity, evolving omnichannel engagement, and accelerating customer experience.

Sapemarsys Festival25 Location Image New York

Join the experience atThe times square EDITION

Join us at the luxurious modern Times Square Edition hotel in NYC. The bustling urban location with sweeping views of New York City’s skyline transports you to an oasis above the constant action.

Space is limited

Agenda

September 17

Join us in New York — a global hub of innovation and brand energy. Connect with leading local and international brands, gain practical insights, and sharpen your marketing strategy.

12:30 - 1:30
Executive Registration & Networking
1:30 - 1:35
Welcome & Opening Remarks
1:35 - 1:50
Welcome from Emarsys
1:50 - 2:20
Session 1 – Keynote Interview: Balancing Act – Scaling Direct Without Sacrificing Retail
2:20 - 2:55
Session 2 – Panel: Breaking the AI Barrier – Unlocking Data for Smarter CX
2:55 - 3:20
Break for Light Snacks/Coffee
3:20 - 4:00
Session 3 – Panel: Redefining Growth – Adapting Business Models for Scale
4:00 - 4:30
Keynote Interview: Customer-First Future – Connecting the Data, Experience, and Growth
4:30 - 4:50
Event Learnings
4:50 - 6:30
Networking and Cocktail Hour

Agenda

September 17 2025
1PM EDT

1:35 - 1:50

Welcome from Emarsys

Leadership April Tomlin
April Tomlin
Global VP of Sales
1:50 - 2:20

Balancing Act – Scaling Direct Without Sacrificing Retail

For brands, growth isn’t just about expanding—it’s about evolving. As direct-to-consumer channels gain momentum, the challenge lies in scaling without disrupting critical retail partnerships. How can brands navigate complex business models while driving revenue, strengthening customer loyalty, and ensuring both channels thrive? In this session, we’ll explore strategies for seamless coexistence, from optimizing omnichannel experiences to leveraging data for smarter retention. Join us for a deep dive into the art of sustainable growth—where DTC and retail don’t just compete, but complement.

2:20 - 2:55

Breaking the AI Barrier – Unlocking Data for Smarter CX

AI promises smarter, faster, and more personalized customer experiences, but fragmented data is holding businesses back. Disconnected systems, inconsistent quality, and regulatory complexity make it difficult to unlock AI’s full potential. Meanwhile, the rapid expansion of CX technology has introduced new channels and touchpoints, increasing both opportunity and complexity. In this session, we’ll explore the key challenges of becoming AI-ready and how to break down silos, ensure compliance, and connect insights to real business outcomes.

Brand Unilever Speaker Name C J Magwood
CJ Magwood
Associate Director of Marketing
Brand Gore Speaker Name Effie Philippakos
Effie Philippakos
Performance Marketing & Analytics Leader
Brand Suntory Global Spirits Speaker Name Walter Celli
Walter Celli
Head of Global Marketing and Commercial for House of Suntory Masterbrand
3:20 - 4:00

Redefining Growth — Adapting Business Models for Scale

In today’s hyper-competitive landscape, brands must navigate
constant change—scaling direct-to-consumer, expanding into new
revenue streams, and rethinking customer engagement. But growth
isn’t one-size-fits-all. Some are scaling DTC, others are embracing
retail and partner models, all while unlocking new engagement
strategies to stay ahead. In this session, leaders from diverse
industries share how they’re adapting, innovating across channels,
and transforming their business models into a lasting competitive
advantage.

4:00 - 4:30

Customer-First Future — Connecting Data, Experience, and Growth

Today’s customers expect seamless, fast, and personalized experiences, putting marketing at the center of both engagement and growth. But delivering on these expectations requires more than great campaigns; it demands deep collaboration across the entire business. From fueling customer insights to driving retention and revenue, marketing plays a critical role in connecting IT, sales, and service to create a truly customer-first organization. In this session, an industry leader will share advice on how to break down silos, align teams, and turn marketing into a driver of both business success and exceptional customer experiences.

Brand Nowoptics Speaker Name Lukana
Lukana Justin
SVP, Chief Marketing Officer
4:30 - 4:50

Event Learnings

Leadership April Tomlin
April Tomlin
Global VP of Sales

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