SAP Emarsys Festival 2025
Available now on demand!
Personalization Masterclass - April
Powering Personalized Brand Moments and Customer Experiences with SAP Emarsys
This session showcases what sophisticated personalization looks like in the real world and how it impacts customer experience.
Luxury in Motion: How Molton Brown Elevates Omnichannel Engagement
Molton Brown shares how the brand balances heritage with enhanced experiences, uses AI to scale and builds a connected tech stack.
From Riffs to Revenue: How Gibson Scaled DTC While Amplifying Partnerships
Gibson shares how they built a DTC strategy, drove persona-led omnichannel personalization, and connected in-store and online journeys.
Blending Creativity & Innovation: How Pernod Ricard and Meta Mix Bold Strategy with Flawless Execution
Pernod Ricard and Meta discuss bringing creative ideas to life at scale and share behind-the-scenes insights from two Pernod Ricard x Meta campaigns.
The Next Era of Consumer Engagement: Uniting Shopper Marketing, Retail Media & First-Party Data
In this panel, the hosts of The CPG Guys and The FMCG Guys moderate a conversation with leading brands about omnichannel growth strategies.
Personalization Transformation: Lessons from Puma, Pizza Hut and AO
Hear real-world success stories from Puma, Pizza Hut, and AO, that reveal how these brands achieved ambitious transformation goals.
From Big Ideas to Big Wins: Bringing Masterclass Insights to Life with DMi Partners
Brian Mckenna (DMi Partners) shares how to bring the strategies and tactics shared throughout the Masterclass to life using SAP Emarsys.
London - In Person
Building Competitive Advantage in a Changing Market with Nomad Foods
Steve Challouma, CMO at Nomad Foods, uncovers why customer loyalty is declining and how evolving omnichannel engagement strategies in the CPG industry are tackling this shift to build stronger consumer connections.
Unlocking Data to Drive Customer Loyalty: Insights from Flying Tiger and Sally Europe
During this session Flying Tiger and Sally Europe dive into the real-world challenges of becoming AI-ready and how to unlock smarter, faster customer experience.
Wild and Grind: Balancing Direct to Consumer and Retail for Long-Term Growth
Join Wild and Grind as they explore how to scale up direct-to-consumer while strengthening retail partnerships and driving sustainable growth.