Omnichannel & AI Masterclass

AI has reached a fever pitch, and for good reason. It promises a world of opportunity for marketers to exceed customer expectations and cultivate customer loyalty.

In this session, SAP Emarsys’ Global Head of Product Marketing, Kelsey Jones, VP of Product, Balint Vegh, and Product Manager of Generative AI, Aadil Kumar, will discuss how SAP Emarsys:

• Accelerates time to value by quickly onboarding data and channels to execute omnichannel campaigns
• Is built on our AI heritage and infuses AI throughout the platform to improve marketer productivity and power personalization
• Demonstrates the ROI and business impact of marketing
• Delivers continuous improvement to meet the future needs of marketers

Join us in this live interactive session to find out how Huel is transforming performance through Customer Advocacy Marketing alongside their traditional mix.

By activating their fans to drive retention, loyalty and profitable growth, you’ll find out how Huel got 22% of their customers sharing and recommending the brand with their friends and family.

Huel’s Global Head of CRM, Tash Reynolds is joined by Mention Me’s Director of Strategic Partnerships, Kat Wray to discuss:

• The revenue and LTV impact delivered by Huel’s customer advocates
• What Huel’s customer advocacy marketing strategy looks like
• How Huel is leveraging unique advocacy data in their CRM strategy to supercharge their growth

As a brand with a 40-year heritage and a proud legacy of being the go-to service when it comes to replacing precious pieces of china, it’s no wonder Replacements Ltd. skews toward an older demographic.

However, as the brand continues to work to appeal to a younger demographic, it is experiencing success in its older customers adopting new channels and ways to engage the brand.

In this session, Replacements, Ltd.’s Ecommerce Marketing Manager, Amy Childress is joined by Kara Lewis, Attentive’s Lead Client Strategy Manager to discuss how Replacements Ltd. leverages marketing tech and customer data to bridge the gap between traditional and transformative marketing.

If database engagement, content relevancy and customer reactivation are keeping you up at night, this session will restore peace of mind.

AO, the UK’s most trusted electrical retailer, overcame these challenges by devising a comprehensive solution to address loyalty and retention challenges.

Tune in to hear, Craig Hogan-Farnworth, Head of CRM from AO discuss:

• Their innovative approach to lead generation with web channel
• How AO is using smart automation tactics to increase customer engagement
• The impressive results the brand has seen since taking a ‘CTA-first’ approach when optimising AO’s email work process

There has been a huge shift in brands moving direct-to-consumer. But not all brands have an e-commerce offering and if they do, it’s not their main source of revenue.

With an increasing remit to build brand affinity, drive loyalty and earn share of wallet, how are CPG brands leveraging omnichannel strategies to build authentic customer relationships?

Join Don Brett, CPG View Podcast Host, as he leads an esteemed panel of CPG brands through topics such as:

• The importance of a first party data strategy in 2024
• What value exchanges are being created across the customer journey
• How brands are balancing personalization with consumer trust
• AI’s role across this whole ecosystem and its new applications

Since 2019, sustainability has been top of Molton Brown’s priorities. In 2023 the brand rolled out refillable solutions across all their core products and weaved ESG into their loyalty program, offering rewards and incentives for ESG customers.

In this session, Molton Brown’s Senior Business Transformation Manager (Cosmetics), Naresh Krishnamurthy will be joined by Sunny Sangra, Director of Sales Enablement and Partnerships at Sinch to discuss how Molton Brown:

• Has embraced ESG both in terms of the technology choices the company has made, and their product offering
• Creates content and deploys campaigns that increase average order value by 22%, purchase frequency by 38%, and customer value by 68%

Thanks to quality products & expert staff, Home Depot has always been a staple for any ‘do-it-yourself’ projects of all ages. However, to keep up with the modern customer, they’ve transformed an iconic brand name into a customer experience unrivalled by their competition. This meant truly understanding their customers & reaching them in their moment of need

Join this session to hear from Mauricio Gonzalez, Online Experience Manager at Home Depot as he discusses the transformation from in-store to online experiences and how his team prepares for their biggest sales day of the year.

When launching their new UltraFiller+ shampoo, conditioner and spray, John Frieda adopted an omnichannel strategy focused on:

• Educating new and existing customers about their UltraFiller+ products
• Developing a buzz for the UltraFiller+ line prior to the national retail launch
• Surveying customers to better understand their specific product needs
• Testing effective UltraFiller+ communication
• Driving repeat purchase and replenishment

In this session, Lyla Holt, Manager, Digital Marketing for John Frieda’s parent company, Kao USA Inc. is joined by Lisa Wendland, Director, Lifecycle Marketing at Blue Wheel to discuss how John Frieda successfully launched their UltraFiller+ range.