Dubai

Tradition meets transformation

Dubai is famously known as a “Mecca of Malls”, but it is also one of the fastest growing digital markets in the world, with rapid investment in technologies like artificial intelligence fueling innovation. Meanwhile, heritage, quality and exceptional experiences remain the hallmarks of tradition. They play a vital role in creating brand experiences that people love and remember, especially among the increasingly discerning luxury consumers of the Middle East. But in an age of the attention economy, when brands are competing not only for acquisition but loyalty, trust and advocacy too, how can marketers make every moment meaningful and culturally relevant? And what does the rise of home-grown brands mean for global brand resonance in this vital growth market? 

The Power to the Marketer Festival 2024, presented by Vogue Business and Emarsys, showcased the exceptional brand moments that happen when tradition and transformation collide in the dynamic Gulf region.