Dubai

8 May 2024

In Association with

Logo Vogue Business Wht
Dubai Hero Image
David Yurman Logo Coach Logo Foot Locker Logo Urban Outfitters Logo Fossil Group Logo Harvey Nichols Logo

Join Us!

Josette, Dubai

Marketing and brand leaders connected and rubbed shoulders at this lavish Parisian themed venue in the heart of Dubai.

Ema Pttm24 Josette Dubai Ema Pttm24 Josette Dubai

Three reasons
to attend next year

Elevate the
Traditions of Marketing 
Be inspired by how marketers creatively use content, channels, and personalization to deliver brand experiences that people love and remember 
Transform the
Omnichannel Experience 
Learn how marketers are breaking down silos, connecting data, and leveraging AI to exceed customer expectations and scale growth 
CMO to CMO
Networking 
Like-minded senior marketers connected in the historic heart of Dubai with access to industry experts well-versed in creating experiences that foster customers for generations 

Agenda

8 May 2024

 

14:00 – 14:30
Guest arrival and refreshments
14:30 – 14:35
Opening remarks
14:35 – 15:00
Keynote – Transforming with relevance: Leveraging the power of a heritage brand
15:00 – 15:35
Panel discussion – Amplifying brand reach: Strategies for success
15:35 – 16:00
Coffee break
16:00 – 16:35
Panel discussion – Intelligent Engagement: Dubai’s digital frontiers
16:35 – 17:00
Keynote – From Gulf to Global: Scaling omnichannel excellence in the Middle East and beyond
17:00 – 17:05
Closing remarks
17:05 – 18:30
Networking reception

Who’s speaking

14:35 – 15:00
Transforming with relevance: Leveraging the power of a heritage brand
Global brands that have succeeded in the Middle East excel in delivering products and experiences that are tailored to local tastes. In this session, we explored how a leading brand has adapted to the needs of the increasingly cosmopolitan region, balancing traditional brand storytelling with cultural consideration. We looked at how it has cultivated loyalty, elevated services and created desirability, leveraging its legacy positioning while attracting new niches of customers in a rapidly transforming digital environment.
Michael Chalhoub Chalhoub Group
Michael Chalhoub
President Strategy, Growth, Innovation & Investment
brand
Sujata Assomull Vogue Business
Sujata Assomull
Presenter & Host
brand
15:00 – 15:35
Amplifying brand reach: Strategies for success
In markets like the Middle East, the pace of technological change is particularly fast, with the UAE boasting some of the highest internet and mobile-usage rates in the world. This means the rate of brand transformation must match shoppers’ expectations by supporting creativity, elevating customer experience and meeting cultural needs. In this panel, we discuss how brands are implementing best-of-breed approaches to digital strategy and how they can amplify brand reach to meet both local and global needs through speed, agility, and authenticity.
Elisa Bruno Level Shoes
Elisa Bruno
CEO
brand
Fahed Ghanim Majid Al Futtaim Lifestyle
Fahed Ghanim
CEO
brand
Maya Azzi The Luxury Closet
Maya Azzi
CMO
brand
Gaurav Mahajan Landmark Group
Gaurav Mahajan
CEO
brand
16:00 – 16:35
Intelligent engagement: Dubai’s digital frontiers
Artificial intelligence is at the forefront of future planning conversations, with expansion of the technology representing an important investment focus at government level — yet the exciting possibilities of AI can still be hard to prioritise. In this conversation, we explored what brand and marketing leaders can do today to reap the benefits of AI tomorrow. Aside from unpacking the role of AI in serving customers, businesses and society, we also considered how tools such as blockchain and smart technologies are driving loyalty and the power to deliver tailored experiences.
Michelle Walsh Majid Al Futtaim
Michelle Walsh
Senior Director Marketing & Communications
brand
Anna Germanos Meta
Anna Germanos
Group Director of CPG, Retail, E-Commerce
brand
Ahmad Abu Rabi Miral
Ahmad Abu Rabi
Director of Decision Analytics at Miral Artificial Intelligence
brand
16:35 – 17:00
From Gulf to Global: Scaling omnichannel excellence in the Middle East and beyond
Every company aspires to omnichannel success, but not every company can achieve it. As brands grow across new channels and territories, they need to orchestrate engagement strategically to make experiences personal, culturally relevant and valuable. In our final fireside chat, we found out how a leading brand scaled its omnichannel execution with international reach. How did they identify new opportunities, what challenges did they face and what steps did they take to integrate new channels with the existing offer? We also discussed the key strategies for ensuring seamless omnichannel execution.
Matthieu Le Voyer Jaeger Lecoultre
Matthieu Le Voyer
CMO
brand
Sujata Assomull Vogue Business
Sujata Assomull
Presenter & Host
brand