MELBOURNE

Joanna Milliken, Global CEO of Emarsys, will share what’s on the minds of today’s leading marketers this year and beyond – to help marketers prioritise their strategies and outperform their goals.

Introducing City Beach, an Australian brand that’s making a notable impact and achieving success in a volatile retail world.

Over the past few years, top brand leaders have learned significant lessons about how to survive and ultimately thrive under rising cost pressures, supply chain constraints, and changing consumer behaviour. In this fireside chat led by Thomas Harris, we’ll hear how industry leaders have stayed relevant and resilient and the strategies they have applied to succeed and thrive.

In a volatile economic landscape, businesses are being challenged to create cost savings and resource efficiencies to ensure resilience. What are the essential tools that brands need to continue investing in, and how can marketers overcome resource constraints to thrive in a time of scarcity? In this discussion, we’ll find out from brands of different scales how they’ve dealt with shrinking resources, built smart tech stacks, and used data to innovate in times of uncertainty.

As generations enter new stages of the life-cycle, they bring along a predictable set of core values. Marketing messages must be adjusted accordingly. Maybe your core audience is shrinking away, and you must market to a new cohort. Simon Kuestenmarcher explains the type of marketing messages that resonate with the different groups in a light-hearted but data-driven way.

Data is still the most valuable asset brands have. With the death of third-party cookies, brands must shift toward a customer-first data mindset to drive personalised experiences across all channels. In this panel session, brand leaders will discuss the tools, skills, and culture needed to be insights driven; the opportunities and threats of generative AI; and how to blend data with creativity.

General Manager of APAC, Daniel Hagos, will introduce Ryderwear – a successful Australian brand making a significant mark and their success in an uncertain market.

Emarsys is pleased to bring to you a live experience of Australia’s leading ecommerce podcast, Add to Cart, as they go inside the minds of the smartest people in ecommerce to help you level up and grow your business. This session will be led by Nathan Bush,  Director at eCommerce talent agency, eSuite.