The Global Consumer Products Engagement Report | Australia Edition
About the Report
Consumer products (CP) brands are operating in a high‑pressure environment: costs are up, supply chains are stretched, and loyalty seems harder than ever to sustain. Their customers want real connections with brands and they expect more in exchange for their loyalty. Brands truly are entering The Engagement Era.
We teamed up with Deloitte to survey 2,000 general consumer respondents across Australia as well as 100 senior marketers at Australian enterprise-level businesses. Our extensive research showcases how both consumers and brands are adapting to shifting paradigms and embracing engagement channels beyond traditional marketing and retail media.
Key Findings (Australia Edition)
We’ve identified trends in consumer behavior, marketing strategies, investment in engagement, and more. Here’s a small sample of what you’ll find in the report:
- 79% of all CP marketers say personalisation will be a key differentiator for consumers products in 2025.
- Only 36% of all CP marketers feel they can effectively personalise their marketing content and campaigns.
- 85% of consumers say they’ve made spending cutbacks.
- 60% of consumers have switched to own-label (store-owned) alternatives because they are more affordable.
Download your copy now and get the insights you need to thrive in the Engagement Era.
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