The Future of CPG Marketing: How to Navigate Engagement, Data and Disruption

Abstract:

In this exclusive podcast hosted by Consumer Goods Tech, Sara Richter, CMO of SAP Emarsys, unpacks the forces reshaping CPG marketing in 2025 backed by findings from the Global Consumer Products Engagement Report, created in partnership with Deloitte. 

With over 2,000 consumers and 150 enterprise marketers surveyed, this research reveals a stark reality: 

🔹 77% of marketers say engagement is harder than ever. 
🔹 51% are overwhelmed by dark, unused data. 
🔹 Only 32% feel confident personalizing at scale. 

So what now? 

Sara explores how today’s high-performing CPG brands are confronting these challenges; activating data with purpose, building trust with transparency, and creating intelligent, omnichannel experiences that resonate. 

🎯 What you’ll take away: 

• The 5 disruptive trends reshaping loyalty, retention, and personalization 

• Why Gen Z is redefining what brand value really means 

• How brands like Ferrara are closing the gap between data and action 

• Where to focus now to stay competitive in a high-pressure market 

If you’re rethinking how your brand earns attention and drives loyalty, this is where to start. 

Watch it now!