Redefining Loyalty: How limango Built an Ecommerce Platform for Evolving Customer Needs

About This Webinar:

Loyalty isn’t a program — it’s a relationship.

As customer expectations rise and brand loyalty declines, limango, part of the Otto Group, has redefined what true customer satisfaction and sustainable growth look like.

In this exclusive DMEXCO 2025 Masterclass, discover how limango transformed from a closed online community for young families into one of Europe’s leading e-commerce platforms — with 8+ million members and 3,500 brands. Learn the strategies and insights that can inspire your own loyalty transformation.

Key Takeaways

• Data as the foundation: How limango unifies customer data across channels to deliver truly personalized experiences.
• Omnichannel loyalty: Seamless integration of email, web, and mobile to strengthen customer relationships.
• From transactions to trust: Practical strategies to turn loyalty into a driver of long-term growth.

This masterclass is a must-watch for marketing, CRM, and e-commerce professionals who want to understand how genuine customer loyalty thrives in a fragmented customer journey.

Watch On Demand Now