How Douglas Moved from SMC to SAP Emarsys without losing momentum

Consolidate tools, unify markets and deliver omnichannel journeys with SAP Emarsys

When SAP Marketing Cloud reached end-of-life, Douglas – Europe’s leading omnichannel beauty retailer - needed a scalable way to unify channels, standardize campaigns and deliver strong personalisation across 20+ markets.

Partnering with Adesso, Douglas successfully migrated to SAP Emarsys, replacing fragmented tools with one platform integrated into their SAP ecosystem. In this on-demand session Douglas and Adesso share their migration story, project challenges and how SAP Emarsys now powers consistent global strategy with local execution.

Why watch?

Discover how Douglas replaced SMC, Adobe, Airship and other tools consolidating into SAP Emarsys to cut complexity and costs

Learn how they now manage over 86 million customer contacts and deliver omnichannel journeys across email, SMS, push, wallet and print from one platform

See how Douglas standardized 20+ markets ensuring global consistency whilst being flexible for local market nuances.

Get practical lessons and see how Douglas and Adesso made the move from SAP Marketing Cloud to SAP Emarsys – and how your business can achieve the same.

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