From Riffs to Revenue: How Gibson Scaled DTC While Amplifying Partnerships

August 28th 2025 | Select the Session That Suits You | 45 minutes

2025 En Gibson Webinar Hero

About This Webinar:

‘Johnny B Goode’, ‘Layla’ and ‘Wonderwall’ have the same thing in common – they, like countless other classics, were all written on a Gibson guitar. And yet, as the business evolved, it’s come up against a pivotal challenge: how to scale direct-to-consumer (DTC) while preserving the harmony with its trusted partner sellers.


In this session, from the Personalization Masterclass, Gibson’s Senior CRM Manager, Jonathan Martz will share how they: 


  • Built a DTC strategy that allowed the brand to connect directly with fans 
  • Transformed customer relationships through persona-driven automation and omnichannel personalization 
  • Seamlessly bridged in-store experiences at the iconic Gibson Garage with online engagement 

Select the session that suits you:


  • Thursday August 28th 2025, 10am SGT | 12pm AEST
  • Thursday August 28th 2025, 10am ET | 3pm BST | 4pm CEST

Register now!

Register Now

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