From Riffs to Revenue: How Gibson Scaled DTC While Amplifying Partnerships

About This Webinar:

‘Johnny B Goode’, ‘Layla’ and ‘Wonderwall’ have the same thing in common – they, like countless other classics, were all written on a Gibson guitar. And yet, as the business evolved, it’s come up against a pivotal challenge: how to scale direct-to-consumer (DTC) while preserving the harmony with its trusted partner sellers.

In this session, from the Personalization Masterclass, Gibson’s Senior CRM Manager, Jonathan Martz will share how they: 

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