From Riffs to Revenue: How Gibson Scaled DTC While Amplifying Partnerships  

About This Webinar:

‘Johnny B Goode’, ‘Layla’ and ‘Wonderwall’ have the same thing in common – they, like countless other classics, were all written on a Gibson guitar. And yet, as the business evolved, it’s come up against a pivotal challenge: how to scale direct-to-consumer (DTC) while preserving the harmony with its trusted partner sellers.

In this session, from the Personalization Masterclass, Gibson’s Senior CRM Manager, Jonathan Martz will share how they:

• Built a DTC strategy that allowed the brand to connect directly with fans
• Transformed customer relationships through persona-driven automation and omnichannel personalization
• Seamlessly bridged in-store experiences at the iconic Gibson Garage with online engagement

Watch it now!