FMCG Loyalty: Revitalize Your Engagement Strategy

About this podcast:

Marketers are struggling to engage consumers, but why? What’s changing, both in terms of loyalty and consumer expectations?

In this podcast, join Daniel Dwyer, host of the FMCG Guys podcast, as he interviews Sara Richter, CMO of SAP Emarsys, to unpack how channels, consumer data, and personalization are impacting consumer experiences. You'll walk away with strategies backed by research from the 2025 Consumer Loyalty Index.

What you’ll learn:

• 6 types of loyalty: Understand the 5 classic loyalty types (True, Incentivized, Ethical, Inherited, and Silent) as well as Trend Loyalty, an emerging type that’s shaking up the status quo.
• Consumer expectations: Find out what makes consumers disengage and what they expect from FMCG brands.
• Proven strategies: Hear how FMCG leaders are adapting their customer engagement tactics to meet new loyalty demands.
• Data activation: Learn how to collect and use data that will fuel smarter segmentation and personalization at scale.

Get the tactics you need for 2026!