Enhancing Customer Data With Progressive Profiling Across Email and Web Channel

About this training:

Grow first-party data the right way – one click at a time.  

Join SAP Emarsys’ Alana Taylor, Training Manager (Americas), with Stacey Asiadu, Customer Experience Specialist, to learn how progressive profiling collects small, high-value data points over time and turns them into personalization across Email and Web Channel, without extra sends or friction. 

Content highlights:

See exactly how to implement and use progressive profiling: 

• Progressive profiling fundamentals: What it is, why it works, and when to use it. 

• Build the profiling block: Create fields and forms, generate background registration links, and embed them in Emails and Web Channel overlays. 

• Test and QA: Validate links, confirm field writes, and segment to verify data capture. 

• Turn data into action: Route journeys in Automation Center, use block targeting, and drive tailored recommendations. 

• Scale personalization: Apply Smart Insight affinities, Web Extend behavior, and Emarsys Scripting Language (ESL) for dynamic subject lines and content. 

Watch on demand to start capturing richer first-party data and personalizing every engagement.