The holiday season is the ultimate stress test for marketers. Black Friday and Cyber Monday have the power to create impactful moments in customer experiences that lead to lifelong loyalty. Every email, SMS, and push notification needs to land perfectly, and every loyalty program must deliver value instantly.
This year, SAP Emarsys helped brands rise to the challenge, turning seasonal chaos into strategic success. And the proof? Our latest G2 Winter 2026 badges show that marketers trust us to deliver simplicity, speed, and scale when it matters most.
Unwrapping Our Winter 2026 G2 Highlights
This winter, SAP Emarsys earned 40 badges across 361+ reports, including 13 Grid Leader badges. These results represent the confidence marketers place in us to solve real-world challenges. From orchestrating omnichannel campaigns to driving loyalty and personalization, we are proud to be recognized as a leader in the following areas:
- SMS Marketing
- Personalization Engines
- E-Commerce Personalization
- Email Deliverability
- Customer Journey Analytics
- Marketing Analytics
- Loyalty Management (Enterprise Grid)
- Marketing Automation
- Transactional Email (Enterprise Grid)
- Digital Analytics (Enterprise Grid)
- Mobile Marking
- Location-Based Marketing
Notable highlights include:
- Rewarded “Easiest Admin” for Personalization Engine and Location-Based Marketing
- Rewarded “Users Most Likely to Recommend” for Location-Based Marketing and Transactional Email
- Rewarded “Highest User Adoption” for Location-Based Marketing, Customer Journey Analytics, and Loyalty Management
Why Marketers Sleigh with SAP Emarsys: Enterprise Highlights
Large enterprises face unique challenges during the holiday season: massive transaction volumes, global audiences, and the need for flawless execution across multiple channels. That’s why our Enterprise Grid highlights matter:
- Top 5 for E-Commerce Personalization: Enterprise brands need a way to power personalization at scale. SAP Emarsys delivers AI-driven recommendations and dynamic content that adapts in real-time, helping brands create experiences that feel local and personal.
- #1 for Loyalty Management: Loyalty programs for enterprise brands must extend beyond points or badges in an app. Winning brands know the importance of building emotional connections with their consumers across all regions and channels. Integrated with other SAP CX solutions, SAP Emarsys enables enterprises to unify data, reward customers intelligently, and drive repeat engagement worldwide.
- #2 for Transactional Email (Holiday Hero): During Black Friday and Cyber Monday, transactional emails are mission-critical. SAP Emarsys ensures 100% uptime and lightning-fast delivery, allowing enterprises to maintain trust and keep customers informed, even during peak traffic surges.
Why this matters: When combined with other SAP Customer Experience solutions, SAP Emarsys becomes part of a powerful ecosystem that connects commerce, service, and marketing data to create a truly unified customer journey. For enterprise marketers, that means less complexity, more agility, and the ability to deliver personalized experiences on a global scale.
“I find SAP Emarsys very easy to use, particularly in retrieving information about customers and accessing emails they have received. The system simplifies tasks like finding customer details and tracking order confirmation emails, enhancing our team's ability to resolve customer queries efficiently.”
Regional Leadership: Powering Global Success
SAP Emarsys continues to lead across key regions, including these highlights:
- #2 in Email Deliverability in Australia – Ensuring messages land where they matter most.
- Top 3 in Personalization Engines across Asia Pacific – Driving relevance for diverse audiences.
- #2 in Loyalty Management across Asia Pacific – Building lasting customer relationships worldwide.
- #2 in Marketing Analytics in Australia – Turning data into actionable insights.
- Top 3 in Marketing Automation in Australia and ANZ – Simplifying complexity for enterprise marketers.
Whether you’re engaging customers in Sydney or Singapore, SAP Emarsys provides global brands with the tools to deliver a local impact.
“I think that SAP Emarsys is a quite elaborate and structured platform, with a fair learning curve that facilitates internalization and continuous use. The ability to create effective automations is one of the most valuable aspects, in addition to the advanced segmentations that allow me to combine multiple criteria efficiently. The dashboards are extremely useful for tracking real-time results and help make informed decisions. Furthermore, the ability to organize and create personalized communications with customers makes campaigns more relevant, improves engagement, and increases customer satisfaction and loyalty.”
Looking Ahead: Bright Futures for Marketers in 2026 and Beyond
More than ever, your customers expect seamless experiences across all channels, including email, SMS, mobile, and web. Our recognition across these categories means marketers like you can orchestrate campaigns that feel personal, timely, and consistent: no matter where your customers engage.
As we wrap up 2025 and head into a new year, one thing is clear: marketers need tools that simplify the complex world of omnichannel engagement. From loyalty programs that truly “wow” to transactional emails that never miss a beat, SAP Emarsys helps you deliver memorable experiences during every season.
“I really like how SAP Emarsys has helped us optimize time and manage multiple channels on a single platform. The management of multiple channels, including email, SMS, and WhatsApp, has been exceptionally beneficial, allowing us to conduct more than 10 simultaneous journeys efficiently. The artificial intelligence incorporated into the automation journeys has been a great advantage, providing quick and impactful management in customer relationships. Additionally, I greatly appreciated the initial full in-person training support, which allowed us to implement the system effectively, despite some initial challenges. The functions available in SAP Emarsys meet our current needs exactly, which is one of the main reasons why I would buy it again. Also, it is notable that there is nothing I would like to change about the product, and I give it a ten for the likelihood of recommending it to others.”
With AI-driven personalization and real-time analytics, you can pivot fast, optimize campaigns, and create experiences customers love to share with family, friends, and across every channel that matters.
About the author
SAP Emarsys, an SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drives business outcomes. We partner with more than 1,500 companies, from global enterprises to fast-moving mid-market brands across industries. SAP Emarsys is purpose-built to give more power to marketers so they can accelerate time to value, deliver more real-time 1:1 omnichannel experiences, succeeded with proven guidance, and produce measurable results that drive predictable and profitable growth.
