Scaling Retail Engagement: 3 Things Arezzo&Co Got Right With Emarsys

Expanding a retail brand beyond borders takes more than a strong product and a global website. You need to understand new audiences, connect across channels, and scale engagement without losing the personal touch.

That’s exactly what Arezzo&Co set out to do.

As one of Brazil’s largest fashion groups, with brands like Schutz, Arezzo, and Reserva, Arezzo&Co has been steadily growing its presence in the United States and beyond. To support that growth, the company partnered with SAP Emarsys to bring its omnichannel strategy to life on a global scale.

The results? Smarter engagement, stronger customer connections, and a more scalable marketing operation across regions.

Here are three key things Arezzo&Co got right, and how your brand can apply the same principles.

When Arezzo&Co began expanding internationally, one of the biggest challenges was understanding customers in new regions. Different markets meant different behaviours, preferences, and expectations, and without connected data, it was difficult to act on any of it.

By implementing SAP Emarsys, Arezzo&Co was able to unify customer data across brands, channels, and regions. That gave their team a complete picture of who their customers were and how they interacted with the brand, online and offline.

Instead of broad campaigns based on assumptions, they could now deliver messages that reflected real behaviours and preferences. The team gained clearer visibility into what customers wanted and how best to reach them.

Reaching customers in multiple countries demands automation that can adapt to different contexts without losing consistency.

With SAP Emarsys, Arezzo&Co built automated journeys that connect with customers wherever they are in the lifecycle. From welcome emails to re-engagement campaigns, the team now delivers timely, relevant messages across email, mobile, and other channels, all without having to start from scratch each time.

These journeys aren’t set-it-and-forget-it. They’re responsive, flexible, and driven by real-time customer behaviour, which means Arezzo can scale engagement without sacrificing relevance.

Growth without insight is guesswork, and that’s not how Arezzo&Co operates. As the company expanded its international footprint, it needed clear visibility into what was working, where, and why.

With SAP Emarsys, the team can now track campaign performance across regions, channels, and customer segments in real time. That means faster decisions, more targeted optimization, and less time spent digging through disconnected reports.

By understanding how each market responds, from open rates to revenue contribution, Arezzo&Co can invest in what works and scale more strategically.

Whether you’re expanding into new markets or looking to personalize at a global level, SAP Emarsys gives your marketing team the tools to move faster and connect more meaningfully with every customer.

Book a demo to see how Emarsys can help you unify data, automate engagement, and grow smarter across every channel.