Our customers did it again! Thanks to their feedback, SAP Emarsys continues to lead the way in customer engagement and marketing automation, earning multiple Leader badges in the G2 Fall 2025 Report.
SAP Emarsys received high customer ratings for consistent innovation, user satisfaction, and market presence. This season’s recognition reinforces our dedication to delivering impactful, omnichannel experiences that fuel measurable business growth.
“In my business process, I use the [SAP] Emarsys system regularly, which helps me to build and send out my product-centric campaigns and engagement to my targeted customers. This helps me to gather real-time insights from the user and integrate with the various SAP and non-SAP systems. I highly admire the features offered by [SAP] Emarsys, which are highly easy to use for the newbies which has less or no experience with any of the technical tools. The Guide provided by the [SAP] Emarsys system is highly easy to understand and to implement on the tenant. Finally, the customer support offered by the SAP team on this tool is remarkable.”
G2 Fall 2025 Highlights
SAP Emarsys earned Leader status in 13 key categories, including:
- E-Commerce
- Marketing Automation (Enterprise)
- Digital Analytics (Enterprise)
- Mobile Marketing
- Transactional Email (Small Business)
- Marketing Analytics (Enterprise + Small Business)
- Customer Journey Analytics (Enterprise)
- Location-Based Marketing
- E-Commerce Personalization (Enterprise)
- Personalization Engines (Enterprise)
- SMS Marketing
- Email Deliverability
- Loyalty Management
SAP Emarsys was also awarded:
- “Users Most Likely to Recommend”
- “Highest User Adoption” for Location-Based Marketing
Performance Snapshot: What Sets SAP Emarsys Apart
When it comes to delivering powerful, personalized customer experiences at scale, SAP Emarsys stands out as a leader in performance and usability. From lightning-fast campaign launches to robust analytics and seamless integrations, SAP Emarsys empowers marketers to move quickly, make intelligent decisions, and drive measurable results. In this performance snapshot below, we’ll highlight the key areas where SAP Emarsys excels.
E-Commerce Personalization
- Rated highest for Ease of Use by enterprise reviewers
- Fast campaign launches with low IT dependency
- Quick setup times for faster time-to-value
Marketing Analytics
- High email deliverability rates and reliable infrastructure
- Strong integrations with CRM and commerce platforms
- Positive ROI from automating time-sensitive communications
Digital Analytics
- Easy data collection and analysis at scale
- Simple enterprise tagging and visualization tools
- Strong onboarding and enablement support
Location-Based Marketing
- Effective geo-targeting and geofencing
- Accurate data with minimal lag
- Clear ROI from location-driven campaigns
Loyalty Management
- Scalable program management with personalized engagement
- Easy setup across large customer bases
- Proven impact on retention and ROI
“SAP Emarsys is a strong tool for running personalized marketing campaigns across email, SMS, and web.”
How SAP Emarsys Drives Localized Impact Across Global Markets
Customers continue to rate SAP Emarsys as a top performer across global regions, recognizing its excellence in email deliverability, loyalty management, and marketing analytics.
- #1 in Email Deliverability in Australia and ANZ
- Top 3 in Loyalty Management across Asia Pacific
- Top 3 in Marketing Analytics in ANZ and Australia
Trusted by Leading Brands to Turn Customer Data into Meaningful Engagement
SAP Emarsys is an AI-powered omnichannel powerhouse built for enterprise success. Whether you’re looking to personalize e-commerce experiences like PneuStore, sweeten customer engagement like Ferrara, or boost customer loyalty like CHRIST, SAP Emarsys can help you deliver speed, scalability, and measurable impacts.
With top ratings for ease of use and proven ROI across key marketing functions, it’s clear why leading brands trust SAP Emarsys to turn customer data into meaningful engagement.
About the author
SAP Emarsys, an SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drives business outcomes. We partner with more than 1,500 companies, from global enterprises to fast-moving mid-market brands across industries. SAP Emarsys is purpose-built to give more power to marketers so they can accelerate time to value, deliver more real-time 1:1 omnichannel experiences, succeeded with proven guidance, and produce measurable results that drive predictable and profitable growth.
