Thanks to the voices of our customers, SAP Emarsys has received many Leader ratings across 10 categories in the G2 Summer 2025 report. These ratings reinforce our position as a trusted leader in omnichannel customer engagement solutions across the globe.
One reviewer said, “In my opinion SAP Emarsys is a user-friendly platform for managing personalized, multi-channel marketing activities. The automation and segmentation tools are powerful and quite flexible. A key highlight is the outstanding support team – they are quick to respond, knowledgeable, and genuinely helpful in resolving issues or questions.”
In a notable highlight, SAP Emarsys was awarded “Users Most Likely to Recommend” for Transactional Email across Enterprise customers. In addition, we were awarded “Highest User Adoption” in Mobile Marketing, Digital Analytics, and Marketing Analytics for Enterprise customers too.
Customer Confidence with Proven Results
In the latest rankings, SAP Emarsys was recognized as a Leader in the following categories:
- Customer Journey Analytics
- Digital Analytics
- E-Commerce
- E-Commerce Personalization
- Location-Based Marketing
- Marketing Analytics
- Marketing Automation
- Mobile Marketing
- Personalization Engines
- Transactional Email
Key Highlights from the G2 Summer Report:
- SAP Emarsys was ranked in more than 324 reports with 34 badges (11 of those being Grid Leader badges). This is an average of 131% more reports compared to our highest featured competitor.
- We received Leader positions across Enterprise and Small Businesses – highlighting how we help organizations of all sizes.
- Globally, SAP Emarsys ranked highest in E-Commerce Personalization, Marketing Analytics, Digital Analytics, and Location-Based Marketing.
Powering Personalized Engagements with Ease
Innovative marketers know that personalization is a key ingredient to improve customer engagement and maximize return on marketing campaigns. That’s why SAP Emarsys is proud to empower companies with the best practices and technology to personalize every interaction with AI and real-time data.
According to G2, SAP Emarsys received consistent reviews from 1,000+ employee companies who emphasized the solution’s usability.
Reviewers noted that the SAP Emarsys E-Commerce Personalization solution stands out for:
- Smooth implementation experiences, including short setup time with minimal IT involvement
- Intuitive user interface tailored for non-technical marketing and ecommerce teams
- Strong user adoption rates because the solution is easy to use
Helping Marketers Drive Metrics that Matter
In the latest findings, G2 recognized how SAP Emarsys helps marketers connect the dots across all omnichannel customer journeys and measure the impact of those efforts.
Within the Enterprise Usability Index for Marketing Analytics, SAP Emarsys received praise for:
- Ease of building and understanding reports for enterprise marketers
- User-friendly dashboards that don’t require advanced analytics skills
- Quick time-to-value – users swiftly collect insights to make informed business decisions
- High scores for usability features such as customizable views, export options, and integrations
In the Enterprise Usability Index for Digital Analytics, SAP Emarsys reviewers noted:
- Ease of collecting, organizing, and analyzing customer data at scale
- Simplicity while using enterprise-level tagging, tracking, and data visualization tools
- Good onboarding experience and access to customer success and enablement teams
- Favorable comparisons to legacy tools
Another reviewer said, “[SAP] Emarsys has multiple features for different marketing cases. You have so many functions (multi layered automation campaigns), super complex personalization and segmentation tools etc. Data Analytics provide deep insights into your business as well. I think we’re only using the tip of the iceberg of possibilities with [SAP] Emarsys.”
Improving Customer Engagement with Location-Based Marketing
Leading companies are finding better ways to bridge the gap between online and offline engagements and meeting their customers where they are. One way SAP Emarsys enables personalized customer interactions is through Location-Based Marketing. Reviewers left positive reviews for how SAP Emarsys supports:
- Effective geo-targeting and geofencing tools
- Easy-to-use campaign builder for location-based messaging
- Accurate location data and minimal lag in triggering notifications
- Compliance with privacy regulations (GDPR, CCPA)
- Strong ROI for location-driven campaigns
Empowering Marketers Across the Globe
Our mission is to reimagine what’s possible for marketers by delivering AI-infused martech solutions that delight customers and achieve phenomenal business results. Regionally, SAP Emarsys ranked #1 in the following categories:
- Australia Regional Grid® Report for Email Deliverability
- ANZ Regional Grid® Report for Email Deliverability
Other top regional highlights include:
- ANZ Regional Grid® Report for Marketing Analytics (2/12)
- Australia Regional Grid® Report for Marketing Analytics (2/12)
- Australia Regional Grid® Report for Marketing Automation (3/20)
Building Marketing Technology that Powers the Future
SAP Emarsys is honored by this latest recognition from G2. We are grateful for our customers who took time to leave reviews about their experiences. Every review represents a story of transformation – and that’s why we build the SAP Emarsys solution the way we do.
Curious to see what our omnichannel customer engagement platform can do for you? Explore our Product Hub or request a demo today!
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About the author
SAP Emarsys, an SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drives business outcomes. We partner with more than 1,500 companies, from global enterprises to fast-moving mid-market brands across industries. SAP Emarsys is purpose-built to give more power to marketers so they can accelerate time to value, deliver more real-time 1:1 omnichannel experiences, succeeded with proven guidance, and produce measurable results that drive predictable and profitable growth.
