Thousands of marketers and business leaders across the globe are packing their bags and preparing itineraries as they plan to attend Sapphire, SAP’s flagship event in Orlando and Madrid. Attendees will learn more about SAP’s strategic vision, new innovations, and industry-leading solutions in action.
As part of this event, SAP Emarsys will be sharing some exciting innovations and give attendees the opportunity to get hands on to understand the impact of AI-powered customer lifecycle engagement across every channel.
Marketers enter the engagement era
This year, SAP Emarsys will be showcasing how B2B and B2C organizations unify and orchestrate real-time customer and business data with industry-leading personalization and automation.
Improve customer loyalty and strengthen relationships
By combining the scale of SAP Emarsys personalized, omnichannel experiences with the real-time business data through SAP CDP – customers can be met with engagements that are relevant and timely at each stage of their journey.
Reduce cost, complexity, and inefficiencies for CX & IT teams
By consolidating CX applications, integrating data, and connecting lifecycle engagement efforts into one platform, SAP Emarsys significantly reduces the cost of ownership of running customer programs while expanding the ability for CX teams to reach customers with personalized and automated communications.
Increase marketing impact on revenue and business outcomes
When marketers lead unified, lifecycle engagement programs, everyone wins. Empowered by real-time data, marketers become true customer champions—driving impact across sales, service, and commerce.
Must-see product demos
While at the Sapphire show floor, attendees will get a chance to see these engagement transformations come to life.
Get a glimpse into the demos:
- Suite first lifecycle engagement with native data integrations to SAP CDP: Unify customer and enterprise data, events, and insights in SAP CDP. Turn that data into personalized, omnichannel engagements across the customer lifecycle in SAP Emarsys.
- Turnkey engagement events across CX: Enable customers to easily import and process behavioral events from any external source.
- AI-driven personalization and insights: New, improved AI tools that help marketers personalize content and gain insights faster.
- Enterprise account management: Expand operations with affordable tiered accounts and tag, replicate, and share campaign assets across teams—tailored by region, currency, language, and more to scale your go-to-market strategies.
Demo Pod Location:
Must-attend sessions
To get the most of your experience at Sapphire, we have a can’t-miss lineup of sessions for you to learn how SAP Emarsys powers engagement for customer experience.
Sapphire Orlando
Customer Engagement Masterclass – Unlocking Growth with New Business Models
OCCC – S220 A
Tuesday, May 20th @ 10:30am
Speaker:
Meghann York, Global Head of Product Marketing, SAP CX
Maximize sales and fan loyalty: The San Jose Sharks’ data-driven strategy
Tuesday, May 20th @ 11:30am
Speaker:
Tim Malone, Director of Business Intelligence, Sharks Sports and Entertainment
CX Innovation: Transforming Experiences with AI
Tuesday, May 20th @ 1:30pm
Speakers:
Balaji Balasubramanian, President and CPO of SAP Customer Experience
Jessica Keehn, Chief Marketing Officer, SAP Customer Experience
Florian Haustein, Head of Digital Customer Experience, Robert Bosch Power Tools
Power 1:1 Customer Lifecycle Engagements with SAP Emarsys and SAP CX
Tuesday, May 20th @ 2:00pm
Speakers:
Joanna Milliken, CEO, SAP Emarsys
Andy Simmons , Sr. Product Marketing Manager, SAP Emarsys
Monat’s Growth Strategy: Driving Engagement Across Business Models
Tuesday, May 20th @ 2:30pm
Speakers:
Carla Hernandez , VP Global Marketing, Monat
Andy Simmons , Sr. Product Marketing Manager, SAP Emarsys
Essity delivers superior customer experiences with SAP Commerce Cloud
Tuesday, May 20th @ 3:00pm
Speakers:
Daniel Tadesco, eCommerce Global Process Owner, Essity
Winnie Albornoz, Director of Product Marketing, SAP Commerce Cloud
Digitally gearing up: Riddell Sports is future-proofing with SAP S/4HANA
Wednesday, May 21st @ 10:30am
Speakers:
Narayanan Parameshwaran, Vice President, Kaar Technologies Inc
Aravind Kashyap, Chief Information Officer, BRG Sports
How Grupo Axo embraces the era of engagement with SAP solutions
Wednesday, May 21st @ 11:30am
Speakers:
Nicolas Von Graevenitz, Chief Digital Officier, Grupo Axo
Andy Simmons , Sr. Product Marketing Manager, SAP Emarsys
Sapphire Madrid
Winning in tough markets – How to build a powerful AI enabled Revenue Engine
Tuesday, May 27th @ 11:00am – 12:00pm
IFEMA Conference center
Hosts:
Ivano Fossati, CRO EMEA CX & Julia Knutt, CRO MEE CX
Topics:
Developing a Winning and Intelligent CX Strategy / Creating Unforgettable Customer Experiences with AI
CX Innovation: Transforming Experiences with AI
Tuesday, May 27th @1:30pm
Speakers:
Balaji Balasubramanian, President and CPO of SAP Customer Experience
Geert Leeman, Global Chief Revenue Officer, SAP Customer Experience
Florian Haustein, Head of Digital Customer Experience, Robert Bosch Power Tools
Wella Company’s Winning Formula for B2B and B2C Engagement
Tuesday, May 27th @ 2:30pm
Speakers:
Aaron Bradley, Vice President Experience, Technology & GTM Innovation at Wella Company (KKR)
Neil Howarth, RVP EMEA North, SAP Emarsys
Crafting Commerce Experiences with SAP Commerce Cloud
Tuesday, May 27th @ 3:00pm
Speakers:
Anna Frantz, Senior Product owner, Essity Hygiene and Health AB
Clara Favilla, Global CoE, SAP Italia S.p.A.
Frequently asked questions
Q. I’m not a marketer, are these sessions still relevant for me?
A. Yes! The suggested sessions are perfect for someone in IT or commerce related roles as well.
Q. In what sessions will I get to see a demo?
A. Attendees will see an SAP Emarsys demo in the following sessions:
- Power 1:1 Customer Lifecycle Engagements with SAP Emarsys and SAP CX
- CX Innovation: Transforming Experiences with AI.
Q. What product innovations will you be showcasing at Sapphire?
A. You’ll see how SAP Emarsys powers engagements through AI and integrations with other SAP products like SAP Customer Data Platform, SAP Commerce Cloud v2, SAP Analytics Cloud, SAP Sales & Service Cloud v2, and SAP S/4 Order Fulfillment Data.
About the author
Sara has more than 15 years of experience in senior global marketing roles at high-growth martech organizations including Clicktale, IBM Tealeaf, Acquia, & Unica. Her passion is for building marketing teams that act as a trusted partner to the sales organization. Sara excels in strategy and communications which deliver measurable pipeline and revenue. Sara holds a BA from the University of California in Los Angeles.
