SAP Emarsys has once again proven its industry leadership with outstanding results in G2’s Q1 2025 report. Recognized as a Leader across multiple categories, SAP Emarsys continues to set the benchmark for innovation and excellence in marketing automation and personalization.
With highlights such as a designation for “Users Most Likely to Recommend” for Transactional Email (Enterprise), “Highest User Adoption” in Enterprise Digital Analytics and Mobile Marketing, and a #1 ranking globally in Location-Based Marketing, SAP Emarsys continues to excel. Let’s dive in:
SAP Emarsys: A Recognized Leader
In the latest G2 rankings, SAP Emarsys secured Leader positions in the following areas:
- SMS Marketing
- Personalization Engines
- E-Commerce Personalization
- Location-Based Marketing
- Digital Experience Platforms (DXP)
- Customer Journey Analytics
- Transactional Email
- Mobile Marketing
- Marketing Automation
- E-Commerce
This recognition underscores SAP Emarsys’s commitment to empowering brands with cutting-edge solutions that drive personalized engagement and business growth.
Key G2 Achievements
Beyond category leadership, SAP Emarsys earned impressive accolades, reinforcing its impact across the global market:
- Ranked in 322 reports with an impressive 34 badges, including 18 Leader badges
- Leader across Enterprise, Mid-Market, and Small Business segments
- “Users Most Likely to Recommend” for Transactional Email (Enterprise)
- “Highest User Adoption” in Enterprise Digital Analytics and Mobile Marketing
- Ranked #1 globally in Location-Based Marketing
Excellence in Location-Based Marketing
SAP Emarsys’ leadership in Location-Based Marketing highlights its ability to help businesses effectively engage customers based on their physical location. By leveraging advanced geotargeting technologies such as geofencing, Wi-Fi, and BLE beacons, SAP Emarsys enables brands to identify prospects and customers within a defined geographic area.
The platform facilitates the seamless delivery of automated, real-time messages tailored to users’ locations, enhancing personalization and engagement. Additionally, SAP Emarsys provides powerful analytics tools to measure and optimize the performance of location-based campaigns, ensuring that brands can refine their strategies and maximize their marketing impact.
Market Leadership Across the Americas
SAP Emarsys’ dominance is particularly evident in the Americas, where its solutions consistently rank as market-leading. These results highlight the trust and value global brands place in our platform to deliver results-driven marketing automation.
Driving Innovation, Delivering Results
At SAP Emarsys, we remain committed to delivering the most advanced, customer-centric marketing solutions to help brands build deeper connections and drive measurable success. The recognition in G2’s Q1 2025 report is a testament to our continued focus on innovation and customer satisfaction.
A huge thank you to our customers and partners for their trust and support. We look forward to reaching even greater heights together in the coming months!
Ready to see how SAP Emarsys can elevate your marketing strategy? Request a demo today!
About the author
SAP Emarsys, an SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drives business outcomes. We partner with more than 1,500 companies, from global enterprises to fast-moving mid-market brands across industries. SAP Emarsys is purpose-built to give more power to marketers so they can accelerate time to value, deliver more real-time 1:1 omnichannel experiences, succeeded with proven guidance, and produce measurable results that drive predictable and profitable growth.
